Hi, I’m Prashant Singh, a performance marketing professional with 8+ years of experience helping brands excel in the digital commerce space. Currently, I lead performance marketing initiatives for ENO, Iodex, and other key brands at GSK, where I focus on creating integrated strategies that drive growth and engagement.
My journey spans multiple industries, from crafting e-commerce strategies at Mars and driving digital campaigns at Blue Star, to exploring entrepreneurial ventures with My Hostel India. My expertise lies in performance marketing, data analytics, and leveraging platforms like Amazon, Flipkart, and Q-commerce leaders to maximize impact.
Beyond work, I find joy in photography, playing the Cajon and guitar, and exploring cultures through travel. With a mix of creativity and analytical thinking, I aim to simplify complexities and help individuals and brands unlock their potential.
Let’s connect and create something impactful together!
Professional Journey
2024- P
Performance Marketing Manager
Haleon ( GSK )
Leading digital commerce ( ECOM , QCOM ) strategies for ENO, Iodex, Otrivin, and Crocin, driving brand growth and market penetration.
2022-2024
Performance Marketing Manager
Mars International
Led performance marketing strategies, including Search, Display, and Media Campaigns, for major e-commerce platforms such as Blinkit, Big Basket, Swiggy, Flipkart, and Amazon.
Led content strategies tailored for e-commerce audiences to enhance engagement and conversions.
2019-2022
BlueStar
Marketing Manager
Led Digital Marketing Initiatives: Spearheaded impactful digital marketing strategies across Google, YouTube, and Meta Ads, significantly enhancing brand visibility and consumer engagement.
Directed Trade Marketing: Led the planning and execution of trade marketing campaigns, strengthening the brand’s offline presence across retail channels.
Fostered Distributor and Retailer Partnerships: Established and maintained strong relationships with distributors and retailers, driving promotional activities and improving in-store brand visibility.
2015-2019
Entrepreneur
MyHostel & Gk Buddies
Founder of My Hostel India Pvt Ltd: Established a platform dedicated to providing quality accommodation for students and professionals, addressing their specific needs.
Digital Marketing Leadership: Designed and executed targeted campaigns through Google AdWords and social media to increase visibility and drive bookings.
Customer-Centric Approach: Focused on creating a seamless experience for users, from discovery to booking, ensuring satisfaction and trust.
Strategic Operations Management: Led cross-functional teams to manage operations efficiently, ensuring high standards of service delivery.
Educational Journey
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e-learning
London Business School
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Corporate Strategy
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International Business
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Brand Management
University of Illinois
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Digital Marketing
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Marketing Analytics
Copenhagen Business School
An introduction to Consumer Neuroscience &Neuromarketign
Expertise & Skills
Performance Marketing
Amazon, Flipkart, Blinkit, Zepto, Swiggy, Zepto, etc.
Tools & Analytics
Amazon Pie, 1DS, Pacvue, Google Analytics
Digital Marketing
Meta , Youtube, Instagram, SEO, SEM & D2C
Stakeholder Management
Agency Management, Budget Planning & P&L
Integrated Content Strategies
Creatives, Copy, A+ & B+ Content
Innovation
Innovation is the key
Documentary
Video Capsules, Video Editing & Shooting
Cajon
I love Cajon & Beat
PROJECTS
1857: Narrativizing the first war of independence
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During my time at Delhi University, I was part of an enriching project where we shot a documentary on the War of 1857. The documentary explored various themes from this historic period, including a special focus on the role and significance of Urdu poetry in the rebellion.
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Through this project, we highlighted how Urdu poetry served as a powerful medium of resistance, unity, and cultural expression, bringing to life the emotional and intellectual pulse of the time.
Techbulls: Designing an Innovative Rickshaw
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we designed and constructed a hybrid rickshaw combining features of a traditional rickshaw and an electric rickshaw. This innovation aimed to reduce the physical strain on rickshaw pullers while improving their economic and social conditions.
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Our project was the only one selected by the Ministry of Human Resource Development (MHRD) for incubation, reflecting its potential to create a meaningful impact in the lives of rickshaw pullers and promote sustainable transportation solutions.
Designing E Learning Lessons: Developing Interactive Content
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Through this project we created a module for Designing Interactive contents for developing E Learning Courses that can be emulated by universities and other organizations to provide free E learning lessons to students all across.
Social Audit of CSR Activities for Shreshtha Bharat
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Through this project we conducted a Social Audit of CSR activities of two companies namely Oil and Natural Gas Corporation (ONGC) and Steel Authority of India Limited (SAIL). Based on research and observation in this audit we submitted a report to the respective companies suggesting methods of improvement of these CSR initiatives.
Deconstructing Gender Stereotypes: A study of Security Guards in the North Campus
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I worked on a project that explored gender dynamics in the workplace. The focus was on investigating public perceptions of the traits required for a security guard and whether these traits were linked to gender.
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The project successfully developed an interactive module aimed at encouraging women to pursue careers in the security profession, challenging stereotypes and promoting inclusivity in a traditionally male-dominated field.